History - Est. 1931
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1902 The Beginning
Charles (Charlie) Burton Cross (the youngest son of Charles Marion Cross) was born in 1902 in San Francisco where his father owned and operated Cross Lumber Company and Wendling-Nathan Lumber Company. In the mid-thirties Charlie, while working for Santa Fe Lumber, sold lumber throughout Northern California. He was doing business with E.T. Robie, whose family owned Auburn Lumber, Colfax Lumber, Davis Lumber, Dixon Lumber, and Truckee-Tahoe Lumber Company. Over time the two developed a very close relationship.
E.T. Robie purchased Truckee Lumber from Charles Carew and incorporated the Truckee-Tahoe Lumber Company (TTL).
TTL worked with the Robert Watson Jr. Family to exchange the lumberyard in Lake Forest, CA for the Watson’s Planing Mill in downtown Tahoe City. TTL’s Tahoe City yard and store are still in operation on this site.
Charlie and E.T. Robie’s relationship continued to flourish and E.T. offered to sell Charlie 40% of TTL. Charlie accepted and moved his family to Tahoe City to manage the business.
Charlie’s son, “Chal”, marries Patricia Wilson. They have 3 children: Embree (“Breeze”), Steven, and Judy.
E.T. Robie passes away. It was with E.T.’s passing that the Cross family acquired the majority interest in the company and became sole owners.
Chal becomes TTL’s Secretary-Treasurer.
1958 - 1959
The announcement of the Winter Olympic Games brought major change to the Truckee-Tahoe Region. It also brought major change to TTL. Charlie obtained a profitable contract with wholesale distributors and creditors to underwrite TTL as a lumber supplier for the construction of the Olympic Village and additional structures for the Games. Faced with the high demand, TTL opened a temporary yard at Squaw Valley. The subsequent housing boom brought more restaurants and hotels to the Truckee area. This was only a precursor to additional growth in the region, much of which occurred in the 1970’s.
Charlie passes away. “He was one of the finest men ever to grace our industry and we will most certainly miss his friendship, guidance, and participation.” commented Arthur E. Masters, President of the Lumber Merchants Association of Northern California. With Charlie’s passing, Chal and his sister, Sally, acquired management of TTL and Chal became Chairman and majority owner (1968 – 1990).
Chal’s son, Embree “Breeze” Cross, became a full-time employee at TTL’s Tahoe City yard after twelve years of part-time involvement.
Breeze takes over management of Operations and Sales and becomes TTL’s Secretary-Treasurer.
Breeze marries Ruth Salzinger. They have two children: Ira and Andrew.
William McClintock became the first outside (of the family) Board Member.
Ruth Cross opens Home Concepts Design Resource Center and the Home Concepts Door Shop begins operation.
Chal retires and becomes Chairman of the Board. Breeze becomes President of the company.
Breeze and Ruth become majority shareholders.
1991 - 1992
Fred Salzinger (Ruth’s twin brother) and Rob Eskridge join the board.
TTL Celebrates 75 years! This is the same year that a succession plan was put in place for Andrew and Ira to earn their assimilation into the future stature of TTL and one day manage the company. The plan required both sons earn their MBAs.
Andrew and Ira commit to becoming the Cross family’s fourth generation of TTL owners/operators. Andrew begins his journey towards Presidency with a management development program that includes a year of working side-by-side with every employee in the company.
Ira begins his trek towards management by joining Home Concepts.
Andrew becomes VP/General Manager of the lumberyard in January 2009.
Ira is appointed VP/ General Manager of Home Concepts.
Pam Hobday joins the TTL Board of Directors
Andrew and Ira become majority owners of the company. Following in the footsteps of his father, Breeze Cross, and generations before him, Andrew Cross becomes President | CEO of Truckee-Tahoe Lumber Company on Dec. 5, 2011.
A new Truckee-Tahoe Lumber Company lumberyard and hardware store opens in Reno/Sparks.
Truckee-Tahoe Lumber Company is awarded the prestigious title of ‘2014 Large Business of the Year’ by the Truckee-Donner Chamber of Commerce.
Celebrating 85 years providing the best lumber and building materials to the Truckee-Tahoe-Reno regions - 1931 - 2016!